美國托羅公司灌溉分區(qū)利用“智能灌溉月”營銷活動(dòng)在宣傳了高效用水理念的同時(shí)也突出展示了他們自己所特有的產(chǎn)品組合。托羅公司公司用商業(yè)噴嘴、傳感器等一系列專業(yè)的生產(chǎn)線為建筑承包商提供產(chǎn)品,來改善和建造自然景觀。“智能灌溉月”營銷活動(dòng)給了托羅一個(gè)很好的機(jī)會(huì)來培訓(xùn)他們的客戶如何有效利用托羅產(chǎn)品達(dá)到高效節(jié)水。
托羅公司的市場總監(jiān)PeterMoeller表示道：“這不僅僅是一個(gè)月的活動(dòng)，我們一直專注各種節(jié)水技術(shù)的賽季，這次智能灌溉營銷活動(dòng)只是我們額外的收獲。七月對托羅來說是個(gè)很好時(shí)機(jī)，因?yàn)橥辛_已經(jīng)建立了從屢獲殊榮的“精密™噴嘴”向“精密™旋轉(zhuǎn)噴嘴”轉(zhuǎn)變的良好勢頭。這次“智能灌溉WaterSmart®月”營銷活動(dòng)，托羅公司分送了將近10000個(gè)免費(fèi)的精密噴嘴™樣品作為無風(fēng)險(xiǎn)節(jié)水試驗(yàn)產(chǎn)品。這次活動(dòng)在美國能獲得轟動(dòng)得益于托羅公司網(wǎng)站商業(yè)資訊頻道和首頁促銷頁面的宣傳。”
每個(gè)月，美國灌溉協(xié)會(huì)會(huì)刊會(huì)宣傳“智能灌溉月”營銷比賽的獲勝者，目的是為了感謝美國灌溉協(xié)會(huì)會(huì)員對“智能灌溉月”營銷活動(dòng)的支持。了解更多關(guān)于“智能灌溉月”營銷活動(dòng)和今年的獲獎(jiǎng)?wù)?，點(diǎn)擊此處。
Smart Irrigation Month Spotlight: The Toro Company
The Toro Company’s irrigation division took advantage of Smart Irrigation Month as an opportunity to promote water efficient practices, as well as highlight a specific product portfolio. With lines of professional and residential nozzles, sensors and more, Toro aims to provide contractors with products that will improve both new and existing landscapes. Participating in Smart Irrigation Month provided them with an opportunity to educate their customers about how to maximize water savings and efficiency with their products.
“This wasn’t just a month-long campaign for Toro,” said Director of Marketing Peter Moeller. “We had been highlighting various water-saving technologies all season, but the smart irrigation campaign gave us a reason to do something extra.” July was good timing for Toro because they had established good momentum from the award-winning Precision™ Spray Nozzles and were looking to launch the new Precision™ Rotating Nozzles. As part of their Smart Irrigation Month WaterSmart® Marketing campaign, Toro distributed nearly 10,000 free samples of Precision™ Spray Nozzles as part of a no-risk trial for water-efficient products. The campaign gained traction across the country thanks to publicity on Toro’s web site, business wire buzz and promotions on their Facebook page.
Each month, IA Times will focus on one of the winners of the 2011 Smart Marketing Contest, designed to recognize Irrigation Association members for their support of Smart Irrigation Month. To learn more about Smart Irrigation Month and this year’s winners，click here.
